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For students, the ability to find car insurance online is incredibly convenient, as it can save you the hassle of calls or in-person visits. This is also a welcome option for students with a heavy workload. Signing up with the first company you find in your search engine isn’t always the best option, though, as you want to take the time to really consider your options. There are a few things you should be aware of as you look online for the insurance that’s right for you. Know Your State’s Minimum Requirements Each state has minimum requirements for your insurance policy. Whether or not you choose to meet or exceed these requirements, you’ll first need to understand the key components of insurance.  Bodily Injury Liability This is a third-party insurance, meaning that it doesn’t cover the insured driver’s medical expenses when they’re the party at fault. Instead, it pays the medical costs for passengers in the other vehicle.  Property Damage Liability This is a...

Conventional wisdom tells us that people hate pop up ads, but a recent survey by Hubspot proves that people just hate ads that aren’t relevant to them. They also found that 77% of people prefer to use an ad filter, rather than an ad blocker. Remarketing helps businesses find their target customers and get them to convert to a sale. Have you ever visited a website and then started seeing ads for that website on Facebook, Twitter, and every other site you visit? That’s what remarketing is. The cookies from the site you visited tell the marketers you were there, what you looked at, and for how long. More specifically, remarketing is when advertisers track your internet usage anonymously so they can send you ads based on your activity. The information the cookies provide make it possible to send different ads to customers based on their activity on the site. For example, if a customer puts laundry detergent in their online shopping cart, you could send an ad that offers 15% off that d...

There’s much to learn about how business websites can reach their target customers. Below, we’ve put together a beginner’s guide to SEO that briefly explains each step of the optimization process. What Exactly Is SEO? Search engine optimization (SEO) is the practice of increasing quality traffic to your website through the organic search engine results. Optimizing your website for search purposes is very important—according to Moz , “the majority of online traffic is driven by search engines.” Search engines’ crawlers (or spiders) sift through websites across the Internet, taking note of the code and content for each URL. Then, the search engines compile and organize the information they find into an index. This index houses possible URLs that match specific queries from users. Search engines then rank websites’ content based on how accurately it answers a user’s query. Results that are the best matches appear at the top of the search engine results pages (SERPs). Keyword Resea...

Successful Searching wondered if Uber is required to have a taxi license to operate in a city. From speaking with Uber drivers we know, the drivers are not required to have a taxi license or a CDL (commercial driver's license). But does Uber have them covered, or are they even required to have them covered? According to the Lawrence Laws referral "courts have upheld Uber's argument that they are a technology company, supplying communication from consumers to drivers, and not a transportation company because Uber does not own, operate or maintain any of the vehicles." Therefore, Lawrence & Associates says Uber is not bound by the transportation industries rules and regulations." But that doesn't mean this might not change in the future with a new court ruling. It's also possible that the actual drivers could be required to have a CDL license in some future court ruling. https://www.google.com/search?q=does+uber+have+a+taxi+license The Law Acco...

Today, many people will look to their computers and phones when they need to find a new job; the Internet is a crucial resource for jobseekers in all industries. We created a brief guide to job searching on the Internet, highlighting the ways in which you can find an amazing opportunity online. Why Use the Internet? While you can flip through a newspaper in search of a relevant job listing, you’ll find hundreds of awesome jobs simply by typing into a search bar on the Internet. Plus, you can look for jobs whenever and wherever. Browse Social Media Social media is a wonderful recruiting platform. These days, it’s likely that your family, your friends, and the companies you love will use Facebook, Twitter, or Instagram to post job openings. You can also use LinkedIn to follow companies and connect with their current employees. Research Employers Scams are everywhere on the Internet, even on legit job sites. If the position sounds too good to be true, you may be right. So, alw...