The Impact Online Reviews Can Have on Your Business
Before purchasing a product or enlisting the services of a company, many people go online to check out reviews. Because this preemptive research has become second nature to many consumers, online reviews can hold a lot of power when it comes to your business’s success. To learn more about the impact online reviews can have on your business, continue reading. The impact negative online reviews can have on business Negative online reviews can hurt companies by tarnishing their reputation, decreasing sales, damaging customer trust, and stunting growth. Even just one negative online review can impact the minds of potential consumers enough to drive away a good chunk of your business. For example, dozens of positive reviews could talk about how good the food is at a restaurant, but if one customer posts a review about how they got horrible food poisoning, people may choose a less risky dining option. As such, it’s important to find ways to minimize negative online reviews as much as pos...
