Scholarly Research

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Google Scholar is a freely accessible web search engine that indexes the full text or metadata of scholarly literature across publishing formats and disciplines.

The Impact Online Reviews Can Have on Your Business

Before purchasing a product or enlisting the services of a company, many people go online to check out reviews. Because this preemptive research has become second nature to many consumers, online reviews can hold a lot of power when it comes to your business’s success. To learn more about the impact online reviews can have on your business, continue reading.

The impact negative online reviews can have on business

Negative online reviews can hurt companies by tarnishing their reputation, decreasing sales, damaging customer trust, and stunting growth. Even just one negative online review can impact the minds of potential consumers enough to drive away a good chunk of your business. For example, dozens of positive reviews could talk about how good the food is at a restaurant, but if one customer posts a review about how they got horrible food poisoning, people may choose a less risky dining option. As such, it’s important to find ways to minimize negative online reviews as much as possible. If you do receive negative reviews, quickly replying to them with considerate responses to help resolve the issue can help mitigate the negative impact.

The impact positive online reviews can have on business

Receiving positive online reviews can have a significant favorable impact on businesses. Potential customers are likely to believe the opinions of past customers. If online reviews regarding your business are largely positive, people will be more likely to view your business favorably and trust your products and services. As such, positive online reviews can lead to increased business revenue and improved website domain authority, online visibility, and brand image. Plus, customers are typically more likely to spend considerably more money on a product with exceptional online reviews because they view it as more trustworthy.

The impact of little or no online reviews on business

Having zero or a miniscule amount of online reviews isn’t much better than having negative reviews. If your business lacks online reviews, people will hesitate to purchase your goods or services because they won’t know whether or not to trust your company. Customers want to hear the opinions of past customers before making a purchase; if you have no reviews, people will be more inclined to bring their business to a more reputable source instead.

6 Effective Ways to Drive Traffic to Your Website

There are over 1.5 billion sites on the Web. When we consider this astounding amount, it’s easy to imagine our own websites sinking into the abyss. If we’re smart about our marketing techniques, however, we can begin to further build our online audience. To give you a head start, we’ve made a list of ways to drive traffic to your website.

1. Build Backlinks

One way Google measures authority is by collecting data on how many other websites link to your own. If you can get other websites to link back to yours, Google will consider your website valuable and bump you up in the rankings. Be careful where you place your links, however—Google will notice if you spam comments sections and penalize you accordingly.

2. Use the Right Keywords

It’s important to know how to research keywords and use them to your advantage. You want to know what search terms people use when they’re looking for sites relevant to your own. Many companies will target long-tail keywords in order to narrow their competition.

3. Write Listicles

Featured snippets—the boxes that show at the top of the first page of Google when you make a search—are highly coveted by site owners. If you can secure this space, the amount of traffic your website receives may drastically increase. Google loves numbered lists and bullet points, as they improve readability, so try to integrate these into your content.

4. Prospect Influencers

Many companies prospect influencers on social media to increase their websites’ visibility. Look up social media influencers and see if you can find any that fit with what your website offers. Ask if they’ll review your product and offer a discount code to their followers.

5. Engage on Social Media

Having social media—and using it well—is important. In order to build a community, you have to engage with it. Make sure to post regularly and to respond to user comments. Testing paid ads and seeing if you get any results may also be useful.

6. Check Your Analytics

You’ll lose out on a lot if you neglect to keep an eye on your analytics. Your analytics allow you to collect your user’s demographics, their location, and the devices they’re using to view your site. This also helps you evaluate your SEO results and determine what you can do to continue to grow your site.

Best Ways to Organize Books on a Bookshelf

Many organizations carry books, and not organizing them well can make it difficult to search for a specific one. There are a few different ways you can organize a bookshelf, but the most important thing is that that you keep it consistent. Here are some of the best ways to organize a bookshelf.

Color

An easy way that can be extremely beneficial, especially for young children, is to color-code the books. Color-coding can boost efficiency in offices, schools, libraries, and other places where books are stored. Colored dots on the spine can also be used to differentiate books.

Hard Cover and Softcover

One of the best ways to organize books on a bookshelf is also visually appealing. Try to organize the books on the shelf based on whether it’s hardcover or softcover. Group them up then shelve them based on the cover type. The book’s height can also be organized as well.

Author’s Last Name

Sorting by the author’s last name is another common organizing technique. This is done by displaying the last three letters of the author’s last name, which can be placed on the book’s binding with a sticker. You will then put the books in alphabetical order based on the last name.

Title

Like the author’s last name, you could also go alphabetical order with the books’ titles. The only trouble you may find is having an article like “the” at the start, but you could skip that word when ordering your books. This may also help group a book series, or one that consists of multiple volumes.

Genre

Dividing up your bookshelf based on genre is another option you have. This can be done in several ways. You could simply divide it up based on fiction or nonfiction. However, you may need to get more specific and base it off of a genre like fantasy or a subject like science. This all depends on what your bookshelf is comprised of.

Dewey System

The final ordering system is typically used in libraries, and it’s called the Dewey Decimal Classification system. This is helpful if you are dealing with a large classification. The system uses numbers to classify where the book will go based on the subject. Each book in the collection will be designated with a specific number, along with a last name or volume numbers. To make things even more efficient, color is used to designate each section as well. Here is how the Dewey Decimal system is divided up:
  • 001-099 - General
  • 100-199 - Philosophy
  • 200-299 - Religion
  • 300-399 - Social Science
  • 400-499 - Languages
  • 500-599 - Natural Science
  • 600-699 - Applied Science
  • 700-799 - Arts and Recreation
  • 800-899 - Literature
  • 900-999 - Geography, History, and Biography

3 Easy Ways to Make Your Website User-Friendly

Your website is a vital component needed for reaching consumers and maintaining a strong internet presence. Discover three ways to make your website user-friendly.

Make a Good First Impression 


When people search a phrase in Google, the SERPs (Search Engine Results Pages) displays the list of relevant pages based on this information. The SERPs are an excellent way for users to get a snapshot of your site’s value in an instant. Your site’s metadata should draw the user’s attention to the fact that you provide exactly what they are searching for. Make sure your meta titles are concise phrases that state what you offer. Your meta description gives you a little more room for creativity but should still be concise and follow SEO best practices. Create a meta description that informs the user and encourages them to click on your page.

Give Readers What They Came For 


Your content is the primary reason people stay on or leave your site, that’s why it’s imperative that it addresses the needs of your audience. To start, create a list of the services and/or products you offer and craft your content around that information. The goal is to build the content of each page around one specific, relevant keyword—as we mentioned above, this is the phrase individuals will use to find what they’re looking for. Additionally, you want your content to be authentic to your brand and engage everyone who visits your site.

 People Want the Same Experience You Do


Often times, site developers become caught up in what they want users to encounter on a site. It’s important to consider features such as load time, simple navigation, and mobile-friendliness—you should always keep the end-user in mind when making changes or additions to your site. If visitors have a positive experience on your website, they’ll be more likely to return and use it for all it has to offer.

Following these three steps for making your website user-friendly will give you a great foundation to increase your presence online.

6 Tips on How to Search on eBay like a Pro

There’s no end to the treasures that can be found on eBay. Whether you’re on the hunt for a rare item or some exceptional deals, this online marketplace has the goods to satisfy. Make sure you find the pieces you want with these tips on how to search on eBay.

1. Check out the eBay Sitemap

If you’re not sure exactly what you’re looking for but you have a vague idea, the eBay Sitemap is a good place to start. It lays out each category eBay has to offer, from books to cell phone accessories and everything in between. It may spark some specific interests, which you can then hone in on.

2. Utilize Advanced Search

Narrowing down the parameters of your search can save you a lot of time. Take advantage of advanced search to find what you’re truly looking for. Simply click on “Advanced” to the right of the search bar to see more in-depth search options. You can then narrow down your search by category, price range, buying format, and much more.

3. Include descriptions in the results

In the advanced search, you’ll have the option to include descriptions in your search results. By utilizing this feature, you’ll broaden your search possibilities immensely. This is especially useful if you’re searching based on descriptors, as those words may not be included in the title.

4. Set up alerts for certain searches

Save yourself some precious time by setting up alerts for your most frequent searches. If you’re an avid collector, this tip on how to search on eBay will be especially helpful. Once you follow a certain search term, you can then opt to receive emails when new items are listed. That way, rather than doing the searching yourself, the search results can come to you.

5. Don’t forget typos

This tip may be counterintuitive, but it can score you some truly amazing deals. Each listing on eBay is posted by an individual, meaning there’s room for human error—in other words, typos can be quite common. Avoid missing out on a high-quality or rare item by searching common typos of the item you’re on the hunt for. Those listings will have much less traffic, so you may score a truly great deal.

6. Order is important

With the massive number of listings on eBay, it’s virtually impossible to crawl through every relevant result. Tailor each list to your own needs with the sorting feature. Results are automatically ranked by “best match,” but you can adjust the settings to populate according to the price point, the seller’s distance from you, and the item’s condition. That way, you won’t even have to search through results outside those parameters.

While eBay’s listings can be daunting at first glance, searching can be a breeze with the right techniques. Make the most of this incredible website with skillful searching—you may just find your new favorite thing.

A Complete Breakdown of How Search Engines Work

Search engines are an essential part of everyday life. Whether you’re looking up a new restaurant or scouring the internet for the perfect party dress, search engines make our lives richer, simpler, and filled with information. You may wonder how these complex systems function, so here’s a breakdown of how search engines work.

What is a Search Engine?

Before you can jump into the mechanics of a search engine, you first must know exactly what a search engine is. While it’s typically associated with Google, a search engine is, at its core, a program. This program is designed to search for items in a database based on a specific query. These searches pull up relevant keywords, which allows the user to find helpful and relevant information.

Crawling

To pull up new and interesting information, search engines must first crawl the Internet. Crawling involves robots, known as spiders, which are sent out to find new content. This content is discovered through links, which allow spiders to crawl from one website to another. It starts with several webpages, then follows the links on those pages to find new pages, and so on. These pages are then indexed, which is the next step in how a search engine works.

Index

The search engine index is where all crawled information is stored. This is a massive database filled with content; however, not just anything is allowed in the index. They must be deemed good enough to make it in. There are a couple factors that go into this, including backlinks, unique content, and fresh keywords. The more content adheres to these guidelines, the more likely it is to come up in searches.

Ranking

Ranking determines what will come up when you perform a search. There’s an incredibly large number of webpages on the Internet, but with the help of ranking, you can find the most relevant and authoritative sources. The more relevant a webpage is to your search, the higher up it should be in the search engine. That way, users can find satisfactory information with ease. 

Other Factors

While crawling, indexing, and ranking are all important components, there are other factors that go into the results that come up in your search. Some searches, for example, are very dependent on location. If you’re searching for cafes, the search engine will take your current location into account. It will also detect your language and previous search history to provide relevant results.