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Best Marketing Strategies for Brick and Mortar Businesses

Operating a brick and mortar business presents different challenges than a business in the virtual space. These kinds of outlets must exist in two different worlds and market to them both. Storefronts must still abide by the traditional marketing strategies that have worked for centuries, while embracing new strategies to increase their web presence. Foot traffic is still the bread and butter, but they have to master the digital age to increase that flow and generate new leads. What are the best marketing strategies for brick and mortar businesses? A combination of old and new; find out some specific tactics here.

In-Store Events

Creating fun events for your customers that are related to the business is appealing to your base and potential customers. Having a tasting, hands-on demonstration or informational classes brings people into your store and creates an experience. These experiences are fun for everyone and give you a chance to showcase products and knowledge.

Weather Targeting

People love to talk about the weather, right? So, use that to your advantage. Weather targeting lets you use weather and location data to show relevant ads to your customers in real-time and encourage them to shop in your store. Show ads for grills and bathing suits in the summer and snow shovels and down jackets in the winter. Keep the targeting relevant and traffic will increase.

Street Level Signage

If something works you should stick with it. Various types of outdoor signage have worked for a long time and continue to work. Putting a sandwich board on the sidewalk, banner in the window, or sign over the door still grabs people’s attention. Keep any signs on-brand and relevant to your business. Use eye-catching colors and graphics to draw people in off the street.

Loyalty Campaigns

Loyalty campaigns reward your regular customers and keep them coming back. Target your regular shoppers by offering them incentives to keep coming back. Offer members-only discounts and points they can redeem for steeper discounts and free services. Loyal customers tend to spend more, making this among the best marketing strategies for brick and mortar businesses.

Geo-Conquesting

Geo-conquesting means swiping business from your competitors by utilizing location data. The simplicity of this strategy belies its genius. All you do is show ad campaigns to customers near the competition and try to get them to come to your store.

Top Reasons You Should Get a MacBook Over a PC

With so many people working at home because of the coronavirus outbreak, some might be running into issues with their PCs. Now might be the perfect time to upgrade to a new laptop. There’s a lot of variety when it comes to PC laptops, but consider making the jump to a Mac. Read on to discover the top reasons you should get a MacBook over a PC.

Longer Lasting


While MacBooks are known to be more expensive, you will eventually get your money’s worth and potentially save money because they are longer lasting than most PCs. MacBooks will last longer than PCs because they experience fewer software and corruption problems and enjoy longer battery life.

Less Risk of Viruses


A MacBook will last longer than a PC is because there is decreased risk for a virus. This is easily one of the top reasons you should get a MacBook over a PC. A virus-free laptop makes available time you would otherwise have to spend troubleshooting. This is especially important for those who work from home—for example, real estate agents who need to access cloud-based software for their job.

Quality Screens


Another great feature about MacBooks is their quality screens. This is all possible with a MacBook’s retina display, which debuted back in 2014. Retina displays make images and video on a MacBook look incredibly clear.

Great Trackpads


While many PC laptops have trackpads that can be difficult to use, MacBooks feature a responsive and easy-to-use trackpad. Anyone who uses a MacBook will tell you how reactive its trackpad is and how accurately it responds to someone's touch. This makes for working in any setting, home or office, that much easier.

More Freedom


If you already own an iPhone, then a MacBook is a no-brainer because of how well Apple products integrate with one another, thanks to iCloud and other applications. Additionally, you can also get a Windows operating system installed on your Mac, so there are no limits to what you can do on it.

How to Make a Car Safer to Drive

Cars can be dangerous machines. When driven, they are two-ton vehicles that travel at incredibly high speeds. Still, most drivers understand this and know how to drive responsibly. Still, it’s a good idea to ensure safe driving, even if you’re an experienced driver. Consider these pointers on how to make a car safer to drive and keep the roads danger-free.

Perform Preventative Maintenance

One of the best ways to ensure your car runs safely is to perform preventative maintenance. Preventative maintenance refers to the regular checkup of your vehicle to ensure everything works well before needing to repair it. While no one can predict when an accident or issue will occur, this maintenance will help circumvent avoidable issues. No matter how often you use your vehicle, you should perform a regular vehicle inspection once a month to ensure that no lingering issues occur. Still, this frequency depends on the age, condition, and use of your vehicle, so you may need to perform more maintenance checks than recommended.

Clean Your Windows, Windshield, and Mirrors

Additionally, a seemingly insignificant issue that can have devastating consequences is if your windows, windshield, and mirrors are dirty. Of course, frequent exposure to outside elements, like mud, rain, or grime, can leave your side mirrors, front windshield, and rear windshield dirty. Dirt can collect and make it difficult to see out. This can have serious or even fatal consequences, with accidents or crashes becoming more likely. Similarly, dust and particulates can collect and make your rear-view mirror and inner front windshield dirty. Use a cloth and wipes on these surfaces to keep them clean.

Check Your Tires

You should also check your tires. Consider how your vehicle runs and where you frequently drive. Off-road vehicles can take a beating, but their tires can’t, unless they have specially designed ones, like all-terrain or mud-terrain tires. Even frequent rides on surfaces can affect your tires and reduce their tread and traction on paved surfaces. For these reasons, you should get your tires inspected as soon as possible. No matter where you live, any car, SUV, or truck must have their tires patched, aligned, and replaced if necessary. For you’re searching for a tire shop in Charleston, SC, for example, look no further than RNR Tire Express.

Install Hands-Free Technology

Lastly, you can install hands-free technology to reduce distractions from smartphones, radio, or GPS systems. One of the main reasons people get into vehicle-related accidents is due to distracted driving. While friends or passengers account for part of this, it’s important not to neglect the role radio and phones have, too. These are major distractions for people who feel they need to use these electronics while driving a vehicle. A hands-free system will at least reduce the need for drivers to use their devices, so they’ll keep both hands on the wheel.

The Impact Online Reviews Can Have on Your Business

Before purchasing a product or enlisting the services of a company, many people go online to check out reviews. Because this preemptive research has become second nature to many consumers, online reviews can hold a lot of power when it comes to your business’s success. To learn more about the impact online reviews can have on your business, continue reading.

The impact negative online reviews can have on business

Negative online reviews can hurt companies by tarnishing their reputation, decreasing sales, damaging customer trust, and stunting growth. Even just one negative online review can impact the minds of potential consumers enough to drive away a good chunk of your business. For example, dozens of positive reviews could talk about how good the food is at a restaurant, but if one customer posts a review about how they got horrible food poisoning, people may choose a less risky dining option. As such, it’s important to find ways to minimize negative online reviews as much as possible. If you do receive negative reviews, quickly replying to them with considerate responses to help resolve the issue can help mitigate the negative impact.

The impact positive online reviews can have on business

Receiving positive online reviews can have a significant favorable impact on businesses. Potential customers are likely to believe the opinions of past customers. If online reviews regarding your business are largely positive, people will be more likely to view your business favorably and trust your products and services. As such, positive online reviews can lead to increased business revenue and improved website domain authority, online visibility, and brand image. Plus, customers are typically more likely to spend considerably more money on a product with exceptional online reviews because they view it as more trustworthy.

The impact of little or no online reviews on business

Having zero or a miniscule amount of online reviews isn’t much better than having negative reviews. If your business lacks online reviews, people will hesitate to purchase your goods or services because they won’t know whether or not to trust your company. Customers want to hear the opinions of past customers before making a purchase; if you have no reviews, people will be more inclined to bring their business to a more reputable source instead.

6 Effective Ways to Drive Traffic to Your Website

There are over 1.5 billion sites on the Web. When we consider this astounding amount, it’s easy to imagine our own websites sinking into the abyss. If we’re smart about our marketing techniques, however, we can begin to further build our online audience. To give you a head start, we’ve made a list of ways to drive traffic to your website.

1. Build Backlinks

One way Google measures authority is by collecting data on how many other websites link to your own. If you can get other websites to link back to yours, Google will consider your website valuable and bump you up in the rankings. Be careful where you place your links, however—Google will notice if you spam comments sections and penalize you accordingly.

2. Use the Right Keywords

It’s important to know how to research keywords and use them to your advantage. You want to know what search terms people use when they’re looking for sites relevant to your own. Many companies will target long-tail keywords in order to narrow their competition.

3. Write Listicles

Featured snippets—the boxes that show at the top of the first page of Google when you make a search—are highly coveted by site owners. If you can secure this space, the amount of traffic your website receives may drastically increase. Google loves numbered lists and bullet points, as they improve readability, so try to integrate these into your content.

4. Prospect Influencers

Many companies prospect influencers on social media to increase their websites’ visibility. Look up social media influencers and see if you can find any that fit with what your website offers. Ask if they’ll review your product and offer a discount code to their followers.

5. Engage on Social Media

Having social media—and using it well—is important. In order to build a community, you have to engage with it. Make sure to post regularly and to respond to user comments. Testing paid ads and seeing if you get any results may also be useful.

6. Check Your Analytics

You’ll lose out on a lot if you neglect to keep an eye on your analytics. Your analytics allow you to collect your user’s demographics, their location, and the devices they’re using to view your site. This also helps you evaluate your SEO results and determine what you can do to continue to grow your site.

Best Ways to Organize Books on a Bookshelf

Many organizations carry books, and not organizing them well can make it difficult to search for a specific one. There are a few different ways you can organize a bookshelf, but the most important thing is that that you keep it consistent. Here are some of the best ways to organize a bookshelf.

Color

An easy way that can be extremely beneficial, especially for young children, is to color-code the books. Color-coding can boost efficiency in offices, schools, libraries, and other places where books are stored. Colored dots on the spine can also be used to differentiate books.

Hard Cover and Softcover

One of the best ways to organize books on a bookshelf is also visually appealing. Try to organize the books on the shelf based on whether it’s hardcover or softcover. Group them up then shelve them based on the cover type. The book’s height can also be organized as well.

Author’s Last Name

Sorting by the author’s last name is another common organizing technique. This is done by displaying the last three letters of the author’s last name, which can be placed on the book’s binding with a sticker. You will then put the books in alphabetical order based on the last name.

Title

Like the author’s last name, you could also go alphabetical order with the books’ titles. The only trouble you may find is having an article like “the” at the start, but you could skip that word when ordering your books. This may also help group a book series, or one that consists of multiple volumes.

Genre

Dividing up your bookshelf based on genre is another option you have. This can be done in several ways. You could simply divide it up based on fiction or nonfiction. However, you may need to get more specific and base it off of a genre like fantasy or a subject like science. This all depends on what your bookshelf is comprised of.

Dewey System

The final ordering system is typically used in libraries, and it’s called the Dewey Decimal Classification system. This is helpful if you are dealing with a large classification. The system uses numbers to classify where the book will go based on the subject. Each book in the collection will be designated with a specific number, along with a last name or volume numbers. To make things even more efficient, color is used to designate each section as well. Here is how the Dewey Decimal system is divided up:
  • 001-099 - General
  • 100-199 - Philosophy
  • 200-299 - Religion
  • 300-399 - Social Science
  • 400-499 - Languages
  • 500-599 - Natural Science
  • 600-699 - Applied Science
  • 700-799 - Arts and Recreation
  • 800-899 - Literature
  • 900-999 - Geography, History, and Biography