5 of the Main Benefits of Using Google Analytics
Google Analytics is a free tool that allows users to track information about their website and how visitors interact with it. While there are several advantages to utilizing the system’s many features, here are five of the main benefits of using Google Analytics. See where you rank in search engines Search Engine Optimization (SEO) is essential to the success of any website. The purpose of SEO is for businesses to increase their website’s visibility to users via a web search engine. One aspect of this process includes implementing specific keywords into your site to ensure more users can find it. To help increase your site’s ranking, Google Analytics shows you which keywords have driven the most traffic to your page, so you can use them to further optimize your site. Bounce rate Google Analytics allows you to see what kind of first impression your website makes by identifying how visitors interact with it—specifically, the system notes how often a visitor clicks out of the site...