Google Analytics is a free tool that allows users to track information about their website and how visitors interact with it. While there are several advantages to utilizing the system’s many features, here are five of the main benefits of using Google Analytics.
See where you rank in search engines
Search Engine Optimization (SEO) is essential to the success of any website. The purpose of SEO is for businesses to increase their website’s visibility to users via a web search engine. One aspect of this process includes implementing specific keywords into your site to ensure more users can find it. To help increase your site’s ranking, Google Analytics shows you which keywords have driven the most traffic to your page, so you can use them to further optimize your site.
Bounce rate
Google Analytics allows you to see what kind of first impression your website makes by identifying how visitors interact with it—specifically, the system notes how often a visitor clicks out of the site (also known as the bounce rate). High bounce rates indicate that your pages are not satisfying visitors’ needs which leads them to go to other sources for information. As such, this feature provides you with a valuable opportunity to retain traffic on your site by identifying and improving pages that have a high bounce rate.
Target audience identification
One of the main benefits of using Google Analytics is that it offers in-depth data on who is viewing your website. This information includes viewers’ general locations, age, gender, and interests. Knowing this information will help you tailor your content and advertisements to the specific needs of your target audiences.
Determine which pages users view the most
Determining the most popular pages on your website reveals what content is the most relevant to your users. Using this information, you can ensure that your marketing efforts are directing traffic towards the correct pages, which will hopefully generate more revenue.
Identify the main sources of traffic
Google analytics is useful for providing information about how many people visit your website as a result of referral links, organic searches, paid advertisements, and search engines. Identifying your websites main sources of traffic will help you understand which methods of advertising are the most beneficial for your company.
