Make a Good First Impression
When people search a phrase in Google, the SERPs (Search Engine Results Pages) displays the list of relevant pages based on this information. The SERPs are an excellent way for users to get a snapshot of your site’s value in an instant. Your site’s metadata should draw the user’s attention to the fact that you provide exactly what they are searching for. Make sure your meta titles are concise phrases that state what you offer. Your meta description gives you a little more room for creativity but should still be concise and follow SEO best practices. Create a meta description that informs the user and encourages them to click on your page.
Give Readers What They Came For
Your content is the primary reason people stay on or leave your site, that’s why it’s imperative that it addresses the needs of your audience. To start, create a list of the services and/or products you offer and craft your content around that information. The goal is to build the content of each page around one specific, relevant keyword—as we mentioned above, this is the phrase individuals will use to find what they’re looking for. Additionally, you want your content to be authentic to your brand and engage everyone who visits your site.
People Want the Same Experience You Do
Often times, site developers become caught up in what they want users to encounter on a site. It’s important to consider features such as load time, simple navigation, and mobile-friendliness—you should always keep the end-user in mind when making changes or additions to your site. If visitors have a positive experience on your website, they’ll be more likely to return and use it for all it has to offer.
Following these three steps for making your website user-friendly will give you a great foundation to increase your presence online.