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6 Effective Ways to Drive Traffic to Your Website

There are over 1.5 billion sites on the Web. When we consider this astounding amount, it’s easy to imagine our own websites sinking into the abyss. If we’re smart about our marketing techniques, however, we can begin to further build our online audience. To give you a head start, we’ve made a list of ways to drive traffic to your website.

1. Build Backlinks

One way Google measures authority is by collecting data on how many other websites link to your own. If you can get other websites to link back to yours, Google will consider your website valuable and bump you up in the rankings. Be careful where you place your links, however—Google will notice if you spam comments sections and penalize you accordingly.

2. Use the Right Keywords

It’s important to know how to research keywords and use them to your advantage. You want to know what search terms people use when they’re looking for sites relevant to your own. Many companies will target long-tail keywords in order to narrow their competition.

3. Write Listicles

Featured snippets—the boxes that show at the top of the first page of Google when you make a search—are highly coveted by site owners. If you can secure this space, the amount of traffic your website receives may drastically increase. Google loves numbered lists and bullet points, as they improve readability, so try to integrate these into your content.

4. Prospect Influencers

Many companies prospect influencers on social media to increase their websites’ visibility. Look up social media influencers and see if you can find any that fit with what your website offers. Ask if they’ll review your product and offer a discount code to their followers.

5. Engage on Social Media

Having social media—and using it well—is important. In order to build a community, you have to engage with it. Make sure to post regularly and to respond to user comments. Testing paid ads and seeing if you get any results may also be useful.

6. Check Your Analytics

You’ll lose out on a lot if you neglect to keep an eye on your analytics. Your analytics allow you to collect your user’s demographics, their location, and the devices they’re using to view your site. This also helps you evaluate your SEO results and determine what you can do to continue to grow your site.